About our Trust

The Alice Ruggles Trust is a Registered Charity, no. 1175316.

Our mission statement

The Alice Ruggles Trust exists to raise awareness of coercive control and stalking, to ensure that relevant legislation is effective and adhered to, and to bring about lasting improvements in the management of perpetrators and the protection of victims.

We aim to prevent what happened to Alice happening to others, by:

  • raising awareness of coercive control and stalking and their dangers;
  • working to ensure that stalking offences result in immediate action both to protect the victim and to deal effectively with the perpetrator;
  • providing education and training;
  • campaigning for improved legal measures; and
  • supporting relevant research.

The Trust’s activities

Since the Trust came into existence in 2017, we have taken part in a number of professional training events involving the CPS, police, probation officers and British Forces Germany. We have attended a Home Office workshop to feed back on the Domestic Abuse Bill. We have campaigned for the Stalking Protection Bill and for a Serial Perpetrator Register. We have taken part in two television documentaries about Alice’s murder, several radio programmes, podcasts and social media campaigns. These have reached millions of people across the UK and around the world. In addition we have made regular contributions to the press about stalking, on both national and local TV and radio and in newspapers. We have also appeared at numerous local events, talked at schools and been featured in the Great North Run’s “local hero” campaign.

We have some exciting plans for the next year. We are joining forces with the Cheshire Integrated Anti-Stalking Unit to offer training packages about stalking. We will be stepping up our work in schools by giving talks about stalking and coercive behaviour, and are also working to produce resources on this topic that can be used by teachers in their own schools. We are also planning our first conference where we hope to be able to share the lessons learnt from the Domestic Homicide Review into Alice’s death, due to be published in the near future.

More about the Trust's Activities

About our logo

Our logo was designed by Paul Johnson of PJD, based in the Leicestershire village of Tur Langton, where Alice grew up.

Why the turtle? Simply because Alice loved them. They have become a symbol among her family and friends of everything we are trying to achieve in her name. The turtle on the logo was designed by Alice's cousin Reece Hills.

What's behind the strapline? A fundamental principle. Stalking has to become universally recognised for the very serious crime that it is, something that must never be allowed to continue.